There's a market out there for the world of biobased products, but the market needs to know they exist first.
That's the big takeaway from the United Soybean Board's 2014 Biobased Stakeholders Dialogue, where biobased producers showcased ways to move from harmful petrochemicals to plant-based alternatives, meeting with government and industry leaders that could be big buyers. The big gap here is knowledge - there's a ton of biobased products out there, both as drop-in replacements and new alternatives, but awareness is still low, especially among millennials.
Check out our livetweet of the event below for all of the highlights and watch the video above for a quick look at how biobased products work.
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